We are a venture studio and holding company shaping a better future for homeownership—a platform for modern living, built for the homeowner, period.
We are a venture studio and holding company shaping a better future for homeownership—a platform for modern living, built for the homeowner, period.
We are a venture studio and holding company shaping a better future for homeownership—a platform for modern living, built for the homeowner, period.
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About us
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About us
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About us
A venture studio shaping the future of real estate — building design-driven experiences that put the modern homeowner first.
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25
+
Years of Experience
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100
+
Brands Advised
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800
+
Products Commercialized
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9
x
Startups
/
5
x
Exit Experience
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25
+
Years of Experience
/
100
+
Brands Advised
/
800
+
Products Commercialized
/
9
x
Startups
/
5
x
Exit Experience
/
25
+
Years of Experience
/
100
+
Brand Advised
/
800
+
Products Commercialized
/
9
x
Startups
/
5
x
Exit Experience
Built with intention. Designed to inspire better.
Built with intention. Designed to inspire better.



Our brands.
Our brands.
Our brands.
Purpose-built ventures advancing how people buy, own, and live.
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Why us
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Why us
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Why us
We build ventures that redefine real estate and raise the standard for how people live.
Design-led strategy
Consumer-first thinking
Integrated ecosystem
Proven operators
Long-term vision
Let's build together.
Whether you’re a founder with a bold idea, an established operator ready for scale, or a business seeking the right exit — Thoughtful creates opportunities to collaborate, partner, or join our growing portfolio.

Jessie Casner
Co-Founder

Venture Partnerships
Join forces to build meaningful ventures backed by design, data, and disciplined execution.
Acquisitions
Consider our trusted team to ensure a smooth transition and continuation of your legacy.
Strategic Collaborations
Work alongside us to amplify reach, share insight, and create lasting industry impact.

Design-led strategy
Consumer-first thinking
Integrated ecosystem
Proven operators
Long-term vision
Let's build together.
Whether you’re a founder with a bold idea, an established operator ready for scale, or a business seeking the right exit — Thoughtful creates opportunities to collaborate, partner, or join our growing portfolio.

Jessie Casner
Co-Founder

Venture Partnerships
Join forces to build meaningful ventures backed by design, data, and disciplined execution.
Acquisitions
Consider our trusted team to ensure a smooth transition and continuation of your legacy.
Strategic Collaborations
Work alongside us to amplify reach, share insight, and create lasting industry impact.

Design-led strategy
Consumer-first thinking
Integrated ecosystem
Proven operators
Long-term vision
Let's build together.
Whether you’re a founder with a bold idea, an established operator ready for scale, or a business seeking the right exit — Thoughtful creates opportunities to collaborate, partner, or join our growing portfolio.

Jessie Casner
Co-Founder

Venture Partnerships
Join forces to build meaningful ventures backed by design, data, and disciplined execution.
Acquisitions
Consider our trusted team to ensure a smooth transition and continuation of your legacy.
Strategic Collaborations
Work alongside us to amplify reach, share insight, and create lasting industry impact.

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Blog
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Blog
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Blog
Latest insights.
Exploring the intersection of design, technology, and real estate — and what it means to build with purpose today.